Developed by: Scott Strachan RN, BSN
Target Audience
Office staff, small business owners, and administrative personnel responsible for managing online presence, marketing, or client acquisition.
Teaching Method
Self-directed learning completed independently, with scenario-based reflection.
Learner Objectives
Understand how a Google Business Profile impacts local search visibility
Apply practical steps to fully optimize and maintain a business listing
Identify strategies to generate and manage customer reviews effectively
Implement ongoing optimization techniques to improve local ranking performance
Overview
Your Google Business Profile is often the first impression potential clients have of your business. For small businesses, especially service-based models like nurse registries or caregiver referral services, local search visibility can directly impact revenue and growth.
This course focuses on practical, approachable strategies that can be implemented immediately. Rather than theory-heavy SEO concepts, learners will walk through real-world actions such as optimizing listings, managing reviews, improving photos, and maintaining consistent business information across platforms.
By the end of this course, learners will understand how to position their business effectively in local search results and maintain that visibility over time using simple, repeatable processes.
Disclosure
The planner(s) and author(s) of this educational activity have disclosed that there are no relevant financial relationships with any commercial interests related to the content of this course. This course is developed for educational purposes and does not receive commercial support.
Disclaimer
The information provided in this course is for educational purposes only and should not be construed as legal, financial, or professional advice. While every effort has been made to ensure accuracy, the content is not guaranteed to be free from errors or omissions. Participants are encouraged to consult with a qualified professional for specific advice related to their circumstances. The creators and presenters of this course disclaim any liability for decisions made based on the information provided.
We will send you a one-time access code.